Wondering how to get more NDIS clients? You’re not alone. Thousands of support providers across Australia are working hard to grow their businesses — but without the right systems in place, it’s easy to get stuck. The good news? With clear targeting, consistent visibility, and a little strategy, you can attract more participants and build a thriving NDIS business.
This guide breaks it down into simple, actionable steps.
1. Define Your Ideal NDIS Client
Before marketing your services, get clear on who you actually want to serve. This means considering:
- What disability types you specialise in
- Age groups (children, youth, adults, seniors)
- Regions you’re willing to travel to or operate in
When your services align with specific participant needs — and you communicate that clearly — you’ll naturally attract the right clients.
✅ Tip: Make sure your service offerings match the official NDIS registration groups (even if you’re unregistered).
2. Build a Trustworthy Online Presence
Whether you’re a solo support worker or a growing team, your online presence matters.
- Launch a clean, mobile-friendly website
- Add clear descriptions of your services
- Include photos, testimonials, and your Working with Children Check and NDIS Worker Screening
- Get listed in the NDIS Provider Finder and Google Business Profile
People need to trust you before they reach out. A professional, transparent online presence does just that.
3. Leverage Referrals and Word-of-Mouth
Most NDIS participants rely on word-of-mouth when choosing a provider.
- Ask happy clients for reviews or referrals
- Connect with support coordinators and plan managers
- Join online communities where participants and families connect (like NDIS Facebook groups)
- Partner with local allied health clinics or community centres
✅ Tip: Offer referral cards or small incentives to your network to spread the word.
4. Use Targeted, Low-Budget Marketing
You don’t need to spend big to get results.
- Share helpful tips on Facebook and Instagram (e.g. navigating NDIS, how to prepare for reviews)
- Start a monthly newsletter to stay top of mind
- Attend local expos and markets
- Drop flyers at medical clinics, libraries, and support centres
Content marketing works especially well. Starting a blog? Write posts like:
- “How to Choose the Right NDIS Support Worker”
- “How Plan-Managed Participants Can Use Their Funds”
5. Registering vs. Staying Unregistered
NDIS registration isn’t mandatory — but it does affect who you can work with.
- Registered providers can work with all participants, including NDIA-managed
- Unregistered providers can work with self- and plan-managed participants only
Consider who your ideal client is and register if it helps you serve them better. If unsure, check out our full guide on starting your NDIS business.
6. Track Your Growth with the Right Tools
To grow, you need to understand what’s working. Use software to:
- Record referrals and track where clients came from
- Manage your schedule, invoices, and timesheets
- Stay compliant with NDIS requirements (especially SCHADS pay rules)
✅ Fairtime makes this easy — from timesheets to client communication.
Conclusion
To get more NDIS clients:
- Define who you serve
- Build online trust
- Boost referrals and visibility
Consistency is key. Start with one or two strategies from this guide, track your results, and build from there.
📥 Free Download: The “Winning New Clients” Checklist
Ready to put these strategies into action? Download our free checklist covering everything you need to attract and win new NDIS clients.
